Services

You’re on a mission to make the world a better place, but you can’t do that alone.

Through clear and impactful communication, you can unite a tribe that shares and supports your vision.

This is where you need me.

I’ll take your stories and weave them into content that captivates, engages, and resonates with the right people.

“Working with Abbie has been a game-changer. Her innovative strategies and flair for crafting persuasive, engaging copy is unparalleled.

From taglines to web content to captivate an audience and drive engagement, I highly recommend her work. Abbie is the pen behind marketing magic!”

Gina, Marketing Contractor

Donor communications

  • Direct mail appeals

  • Email campaigns

  • Donor love newsletters

Create a lasting impression to increase donor engagement and elevate fundraising results with strategic, integrated, and heartfelt donor-centred communications.

Fundraising is not one message, it’s not even one appeal. Fundraising is a relationship. Every piece of communication plays an important role in the loyalty of your donors to your organisation.

Writing appeals and donor love material is counterintuitive to many writers. It requires a specific style, knowledge of the science of fundraising, and someone who can connect to the heart of a story to convey it in a way that will move donors to action.

This is what I do. And honestly, this is what I love.

I craft donor care communications and campaign material to integrate seamlessly across all channels. With anything from a thank you letter that leaves no question of your gratitude to a donor care newsletter highlighting their impact, you can be sure I will surprise and delight your donors.

Digital content

  • Website copy

  • Blog content

  • Social media content

Amplify your website and wider digital presence with engaging content that resonates with the people you need to reach.

The power of well-crafted content to connect with your tribe cannot be underestimated.

Your digital presence speaks volumes about you, your brand, and your cause.

From developing content for integrated appeals and campaigns to finding your voice to connect with the hearts of people who care about what you do, I will provide messages that forge connections and inspire action.

Whether your website needs a refresh, you content strategy requires blog posts that you just don’t have the time to write, or social media voice is just a little out of tune, I can help.